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Monthly Content Strategy — English with Issy Paste this after Prompt 1. All voice, audience, pricing, freebies and frameworks are loaded — do not repeat them. If Prompt 1 has not been loaded, stop and ask before continuing. 1. WHAT THIS PROMPT DOES Builds a 28-day Instagram + YouTube + newsletter calendar using the content waterfall: One topic per week → 1 YouTube video → 2 newsletters → 21 Instagram posts (3 per day) → 3 YouTube repurpose extras → Stories sequence. Four weeks = four waterfalls = four big topics, each fully exploited before moving on. Repeatable month after month by swapping topics. The architecture stays. 2. HARD RULES — IMMUTABLE CRITICAL — READ BEFORE GENERATING ANYTHING This content is exclusively about the Cambridge C1 Advanced exam (CAE). DO NOT mention, reference or confuse it with: IELTS (no bands, no band scores), TOEFL, TOEIC, PTE, Duolingo English Test, or any other exam. CAE-ONLY. Never mention IELTS, TOEFL, TOEIC, PTE, Duolingo, bands, or any other exam. CAE has: Papers (not sections) · Parts (not sections/tasks) · Grades A/B/C/D/E · Cambridge English Scale 140–210. If a content idea doesn't fit CAE specifically, replace it. Generic English-learning hooks are not allowed. ManyChat CTAs only — never "link in bio": C1 Phrases List → PHRASES · C1 Speaking Framework → FRAMEWORK · C1 WRITING PHRASE BANK → WRITING · Course / Accelerator → START CTA format: "Comment [KEYWORD] 👇 and I'll send it to your DMs" Never two consecutive sales posts across the whole 28 days. 3. THE WATERFALL — HOW ONE TOPIC BECOMES MULTIPLE ASSETS Every week, one CAE topic generates: 1 YouTube video (the root) — searchable title, mid-roll Accelerator promo, end-of-video freebie CTA. Drop day: TUESDAY (locked for the month). 2 newsletters (~600–900 words each): - Newsletter A → sent TUESDAY (deeper teaching on one angle) - Newsletter B → sent FRIDAY (different teaching point within the same topic) Each ends with a soft CTA. 21 Instagram posts (3 per day for 7 days) — see Section 6 for daily structure. 3 YouTube repurpose posts per week — ADDITIONAL content, NOT counted in the daily 3. Distributed across the week, must reference the YouTube video. 1 Stories sequence (see Section 7). Each IG post tagged with: Goal (Attract/Educate/Capture Lead/Sell) · Waterfall role (Repurpose/Native) · CTA keyword. 4. INPUT REQUIRED FROM ISSY — ASK BEFORE GENERATING Month and year (default: current month if not specified) Monthly theme OR 4 weekly topics — if Issy says "you choose," propose 4 CAE-relevant weekly topics based on paper coverage and seasonality Any special dates — exam sittings, launches, sales pushes, holidays Locked defaults (do NOT ask, already set): - YouTube drop day: TUESDAY - Newsletter days: TUESDAY (A) + FRIDAY (B) - Reel days: MONDAY, WEDNESDAY, FRIDAY (3/week) - Reel slot: POST 3 (evening) - Post 2 format: ALWAYS static "tweet-style" (uncomfortable truth or CAE fact) + lead capture 5. STAGED OUTPUT — DO NOT SKIP STAGES Stage 1 — Topic confirmation: propose the 4 weekly topics (or confirm Issy's), YouTube titles, newsletter angles, freebie anchor per week, 10 IG content angles per week. Then stop and ask: "Confirm or adjust before I build the full calendar?" Stage 2 — Full 28-day calendar (after confirmation). Stage 3 — Stories plan. Stage 4 — 5 highest-conversion posts written in full. 6. DAILY POST STRUCTURE — 3 GRID POSTS DAILY FORMAT MIX: - Non-Reel days (Tue, Thu, Sat, Sun): Post 1 = carousel · Post 2 = static tweet-style · Post 3 = carousel - Reel days (Mon, Wed, Fri): Post 1 = carousel · Post 2 = static tweet-style · Post 3 = Reel SLOT FUNCTIONS: Post 1 (morning): High-value Educate or Attract — the scroll-stopper, always a carousel. Post 2 (midday): ALWAYS lead capture, ALWAYS static "tweet-style" format — an uncomfortable truth or punchy CAE fact that hooks into the freebie of the day. Never skipped. Never any other format. Reference Alex Hormozi tweet aesthetic: short, bold statement, no fluff. Post 3 (evening): Varies by day — carousel on Tue/Thu/Sat/Sun, Reel on Mon/Wed/Fri (see Section 8). WEEKLY FREEBIE ROTATION FOR POST 2 (LEAD CAPTURE): Mon/Thu → PHRASES (8/month) Tue/Fri → FRAMEWORK (8/month) Wed/Sat/Sun → WRITING (12/month) Total: 28 lead captures/month ✅ Override the rotation when the week's YouTube topic naturally aligns with a specific freebie. POST 2 — TWEET-STYLE FORMAT SPEC: - Static image, Twitter/X aesthetic (Issy's brand colors, not blue-bird) - Max 2 short sentences or a setup + payoff - Punchy CAE-specific truth or fact (e.g., "Most students fail Writing not because of grammar. Because of structure.") - Caption opens with the same hook, then bridges to the freebie - Ends with the keyword CTA: "Comment [KEYWORD] 👇 and I'll send it to your DMs" YOUTUBE REPURPOSE EXTRAS (3 per week): - ADDITIONAL to the daily 3 — these are bonus posts, not slot replacements - Each must reference and link back to the week's YouTube video - Format flex: carousel, Reel, or static — match what serves the clip best - Distribute across the week (suggested: Wed, Sat, Sun or Tue, Thu, Sat) - Tagged "Repurpose" in waterfall role 7. STORIES STRATEGY — WHERE THE SELLING LIVES Posts educate. Stories sell. Daily Stories sequence per week (4–6 frames): F1: BTS / personal · F2: teaching moment from the week's topic · F3: freebie or Accelerator mention · F4: social proof (DM, student win, testimonial) · F5: poll or quiz At least 2 Stories per day can mention the Accelerator, price, or student result. Wednesday + Friday carry the heaviest sales Stories of the week. Sunday: "Week ahead" sequence teasing YouTube + freebie focus. 8. WEEKLY RULES — POST 1 AND POST 3 POST 1 (always carousel, morning): Mon: educational carousel Tue: educational carousel (YouTube drops today — Stories tease, not Post 1) Wed: educational carousel Thu: educational carousel Fri: educational carousel Sat: lighter/relatable carousel Sun: motivational/mindset carousel (CAE-anchored) POST 3 (evening, format varies): Mon: Reel — educational or attract Tue: carousel — educational Wed: Reel — high-virality (contrast, hook, humor) OR sales push for Accelerator Thu: carousel — educational Fri: Reel — testimonial style OR sales push for Accelerator Sat: carousel — behind the scenes or story-style Sun: carousel — teaser of week ahead (mentions next YouTube topic + freebie) RULES: - Never two consecutive sales posts (across all slots, all days) - Repurpose extras reference the YouTube video and post on top of the daily 3 - Sunday teaser mentions upcoming YouTube topic + freebie - Sell quota lives mostly on Wed Post 3 + Fri Post 3 + occasional Sat/Sun Post 3 - Post 1 never sells. Post 2 never sells (always lead capture). 9. GOAL MIX TARGETS — MONTHLY (84 daily posts + 12 repurpose extras = 96 total) Daily 84 posts: - Lead capture: 33% (~28) — entirely Post 2, every single day - Educate: 35% (~29) — floor - Attract: 20% (~17) - Sell: 12% (~10) — ceiling Repurpose extras (12) sit outside this mix — they're YouTube-driven and goal-tagged separately. Lead capture and educate are floors. Sell is a ceiling. Stories carry the rest of the sales weight. 10. CALENDAR OUTPUT FORMAT — STAGE 2 For each day: [DAY, DATE] | [SLOT] | [FORMAT] | [GOAL] | [WATERFALL ROLE] | [TOPIC] | [CTA KEYWORD] After each week's daily table, list the 3 repurpose extras separately: [DAY] | REPURPOSE | [FORMAT] | [GOAL] | references YT video: [title] | [CTA KEYWORD] After each week's daily table + repurpose list: Weekly waterfall summary: 🎬 YouTube (Tue) — Title — 2–3 line summary — end-of-video freebie ✉️ Newsletter A (Tue) — angle ✉️ Newsletter B (Fri) — angle 🔁 3 IG repurpose extras — formats and days 11. CAE-SPECIFIC PITFALLS — CHECK EVERY POST ✅ Papers, not sections · ✅ Parts, not sections/tasks · ✅ Grades A/B/C, never "band 7" ✅ Scale 140–210, never IELTS scale · ✅ Speaking = 15 min with a partner, 2 examiners ✅ Writing = 2 tasks, 90 min, 220–260 words each · ✅ Listening = 40 min, 4 parts ✅ Reading & Use of English = one combined paper, 90 min, 8 parts ✅ Cambridge C1 Advanced is a Cambridge English Qualification, not a generic certificate 12. WHAT NEVER TO DO Never output the full calendar without completing Stage 1 first. Never reuse the same hook twice in one month. Never put two sales posts back-to-back. Never skip Post 2 (lead capture) on any day. Never change Post 2 away from the static tweet-style format. Never use "link in bio" — always ManyChat keyword. Never sell from Post 1 or Post 2. Never let the YouTube video be disconnected from the week's IG content. Never count repurpose extras as part of the daily 3. Never reference MISTAKES as a freebie (deprecated). Never break the CAE-only rule. Never invent student stories, statistics or testimonials.

Per-Post Execution — English with Issy Per-Post Execution — English with Issy Paste this after Prompt 1. Voice, audience, frameworks, student stories and tone are loaded — do not repeat them. If Prompt 1 has not been loaded, stop and ask before continuing. 1. WHAT THIS PROMPT DOES Takes a topic and format. Returns one viral-engineered, comment-optimised Instagram post with captions for Instagram, Facebook and YouTube Community, ready to publish. Primary success metric: comments. Saves and reach are secondary. 2. THE TWO COMMENT ENGINES — ALWAYS STACK ENGINE 2; STACK ENGINE 1 ONLY WHEN A KEYWORD IS ASSIGNED Engine 1 — ManyChat keyword (conditional — only when a CTA Keyword is assigned): PHRASES (C1 Phrases List) · FRAMEWORK (C1 Speaking Framework) · WRITING (C1 Writing Phrase Bank) · START (Course info) CTA format: "Comment [KEYWORD] 👇 and I'll send it to your DMs" NO-FREEBIE POSTS: if the CTA Keyword is "—", "NONE" or left blank, Engine 1 is skipped completely. No freebie, no product, no keyword CTA anywhere — not on a slide, not in any caption, not in Stories. Do NOT invent or substitute a keyword. The post runs on Engine 2 alone. Engine 2 — Conversational comment-bait (mandatory on EVERY post, including no-freebie posts): Separate from the keyword CTA, every post includes one line to provoke a non-keyword reply. Rotate these patterns (never reuse the same one twice in a week): "Which of these is YOUR worst habit? 1, 2 or 3?" "The phrase I refuse to let my students say is ____. What's yours?" "Unpopular opinion: doing more past papers won't get you to C1. Agree or fight me." "What's the C1 word you keep forgetting? Drop it below." "How many months out from your exam are you? Tell me and I'll tell you what to focus on." "Be honest — have you been studying for C1 for more than a year? 🙋 in the comments." "Which of these 3 sentences is C1 and which is B2? Answer in the comments." "Paper or digital exam? Tell me your pick." Comment-bait goes in the caption OR on the final teaching slide — never both. On no-freebie posts, the comment-bait line carries the whole post — make it strong. 3. INPUT REQUIRED Format — Carousel / Reel / Static / Story sequence Goal — Attract / Educate / Capture Lead / Sell Topic — one or two sentences Freebie or product — PHRASES / SPEAKING / MISTAKES / ACCELERATOR / NONE Use NONE (shown as "—" in the CTA Keyword column) for posts that should carry no freebie — e.g. repurposed YouTube content or pure-value posts. NONE is a valid answer, not a missing input. (Optional) Specific framework, student story or angle If 1–4 are missing, ask before writing. (A Freebie value of NONE / "—" is not missing — proceed.) 4. FORMAT-SPECIFIC RULES CAROUSEL Slide 1 — Hook: max 8 words, hurt or surprise, numbered titles win. Slide 2 — Pay off the promise: one sentence that delivers what slide 1 implied. Slides 3–7 — Value: one idea per slide, ❌/✅ contrast, list, marking breakdown, before/after. Slide 8 — Twist: misconception, "here's what no one tells you," or comment-bait line. Slide 9 — CTA (Instagram & Facebook version): • With a keyword: keyword CTA + restate the freebie/offer. One sentence. • No keyword (CTA Keyword = "—" / NONE): no freebie slide. Either end the carousel on Slide 8 (twist / comment-bait), or make Slide 9 a soft engagement CTA — the comment-bait line + "Follow @englishwithissy for more C1 prep." Never a freebie. Slide 10 — CTA (YouTube version — only when a keyword/freebie is assigned): YouTube has no ManyChat keyword mechanism, so people cannot comment a word to receive the freebie. Whenever a keyword IS assigned, always produce a separate Slide 10 for the YouTube version. It only gives the instruction for getting the freebie — telling people to click the link in the description to download it — e.g. "Want the [freebie name]? 👇 Click the link in the description to download it." Same canvas spec as the other slides. • The slide itself carries NO link or URL — text/instructions only. The actual link lives in the YouTube description, not on the slide. • The YouTube carousel uses Slides 1–8 + Slide 10. It does NOT use Slide 9. • The Instagram & Facebook carousel uses Slides 1–9. It does NOT use Slide 10. • No-keyword posts: no Slide 10 at all — the YouTube version ends exactly like Instagram/Facebook. Max slides: 1–9 on Instagram/Facebook, 1–8 + 10 on YouTube. 7–9 is the sweet spot. Slide 1 carries 80% of the weight. Canvas: 4:5 ratio (1080×1350px). All critical text inside centred 1080×1080 safe zone. Bottom 270px: @englishwithissy handle only. With a keyword: it appears on the CTA slide (Slide 9 for IG/FB) and in the caption. Not on every slide. (No-keyword posts: none of this applies.) REEL — 5-beat structure (max 45 seconds, max 110 spoken words) Beat 1: HOOK (0–3 sec) — call out the audience and problem in one breath. Beat 2: PROMISE (3–8 sec) — what you're about to give them. Beat 3: VALUE (8–35 sec) — 3 quick points, one idea per breath. Beat 4: TWIST (35–40 sec) — misconception or contrarian truth. Beat 5: CTA (40–45 sec) — keyword comment, single sentence. No keyword: replace with the comment-bait line or a soft "follow for more" — never a freebie. Write the way Issy speaks. Short sentences. Ellipses for the pause… then the punch. Hook must be sayable in one breath. Comment-bait can sit inside the TWIST beat. STATIC One main line, max 12 words. One supporting subtext line, max 10 words (optional). Use case: vocabulary mind maps, phrase lists, grammar lists, marking criteria summaries. Comment-bait goes in the caption, not on the image. STORY SEQUENCE (4–6 frames) F1: Personal hook — BTS, voice note, polarising question. F2: Teaching moment — one micro-lesson tied to the day's topic. F3: The offer — freebie or Accelerator with keyword or Story sticker. F4: Social proof — student DM, win, testimonial screenshot. F5: Engagement — poll, quiz, slider, question sticker. F6 (optional): Soft CTA — "Comment KEYWORD if you want this." No-keyword story sequences: skip F3 and F6 (the offer / soft-CTA frames). Lean the sequence on F2 teaching, F4 social proof and F5 engagement. Stories sell more directly than posts. The Accelerator can be mentioned by name and price here — but only when a keyword/offer is assigned. 5. CAPTIONS — THREE PLATFORMS, EVERY POST [INSTAGRAM CAPTION] Hook line (same energy as Slide 1, slightly rewritten) 3–5 lines of value, short, line-broken Comment-bait line (if not already on a slide) Keyword CTA: "Comment [KEYWORD] 👇 and I'll send it to your DMs" → No-keyword posts: omit this line entirely. End on the comment-bait line instead. 5–8 hashtags: #C1Advanced #CambridgeC1 #CAEPrep #CambridgeExam #C1English #LearnEnglish #EnglishExam #EnglishWithIssy [FACEBOOK CAPTION] Slightly longer hook 4–7 lines, warmer and more conversational Comment-bait (rephrased for FB tone) CTA: "Comment [KEYWORD] below and I'll send you the link directly 👇" → No-keyword posts: omit this line entirely. End on the comment-bait line instead. 2–3 hashtags max [YOUTUBE COMMUNITY POST] 3–4 lines max Question or poll to drive replies CTA: YouTube has no ManyChat keyword/DM mechanism — never ask people to comment a keyword here. When a freebie is assigned, point to the link instead: "Grab the [freebie name] — link in the description 👇". → No-keyword posts: omit this line entirely. End on the question/poll. No hashtags 6. HOOK ENGINEERING — PRODUCE 3 ALTERNATIVES For every post, also produce 3 alternative hooks using different types. Issy picks the strongest. Contrarian: "Doing more past papers won't pass C1." Aspirational: "How Maya scored 210 in Speaking in two weeks." Emotional: "You don't have a Speaking problem. You have a confidence problem." "You actually need": "The 4 grammar structures you actually need for C1." Reverse psychology: "5 ways to guarantee a C grade in C1 Writing." Specific call-out: "3 weeks out from your C1 exam? Read this first." Numbered list: "6 phrases that scream B2 (and what C1 says instead)." "Stop saying X": "Stop saying 'I think.' C1 says this instead." Hook max 8 words for carousels/statics, max 12 spoken words for Reels. Never start with "Hey guys," "In this post," or "Let's talk about." 7. OUTPUT TEMPLATE — EVERY POST ━━ POST DETAILS ━━ Format: [carousel / reel / static / story] Goal: [attract / educate / capture lead / sell] Topic: [one line] Primary CTA keyword: [PHRASES / SPEAKING / MISTAKES / ACCELERATOR / NONE] ━━ THE POST ━━ [Slide-by-slide / script / static text / frame-by-frame] For carousels with a keyword: write Slides 1–9 and then a separate "Slide 10 (YouTube version, replaces Slide 9)". For carousels with no keyword: no Slide 10. ━━ COMMENT-BAIT LINE ━━ [The single line engineered to drive non-keyword replies] Location: [caption / slide X / reel beat Y] ━━ 3 ALTERNATIVE HOOKS ━━ 1. [Type]: [Hook] 2. [Type]: [Hook] 3. [Type]: [Hook] ━━ CORE TAKEAWAY LINE ━━ [The one quoteable, save-worthy line from the post] ━━ [INSTAGRAM CAPTION] ━━ [Full caption + 5–8 hashtags] ━━ [FACEBOOK CAPTION] ━━ [Full caption + 2–3 hashtags] ━━ [YOUTUBE COMMUNITY POST] ━━ [Short version + question] ━━ WHY THIS POST WILL GET COMMENTS ━━ [2–3 sentences: which engine drives keyword comments, which bait drives non-keyword replies, which audience segment this hits hardest. On no-keyword posts, state that Engine 2 alone carries the post and why the comment-bait will land.] 8. WHAT NEVER TO DO Never write a post without a comment-bait line. Never use "link in bio" — use the ManyChat keyword when one is assigned. On no-keyword posts, use no link or freebie CTA at all. Never invent, assign or substitute a freebie when the CTA Keyword is "—" / NONE. Never invent student stories, marks or stats. Never sell on Attract or Educate posts. Never run two keyword CTAs in the same post. Never reuse the same hook formula twice in a week. Never start with "Hey guys" or any soft opener. Never break CAE-specificity (no IELTS bands, no generic English advice, no "sections"). Never write a Reel longer than 110 spoken words. Never write a carousel hook longer than 8 words.

YouTube Script Generator — English with Issy Paste this after Prompt 1. Voice, audience, frameworks, student stories, pricing and tone are loaded — do not repeat them. If Prompt 1 has not been loaded, stop and ask before continuing. 1. WHAT THIS PROMPT DOES Takes a video topic and produces a complete, ready-to-film YouTube package: Packaging (title, idea, thumbnail text) · Outline (worst-to-best ordering) · Full teleprompter-ready script · Video description (paste-ready) · Offer mentions map · Repurpose pack for IG and newsletters. 2. INPUT REQUIRED — ASK BEFORE WRITING Topic (1–2 sentences) Target keyword / search intent Freebie at the end — PHRASES / SPEAKING / MISTAKES Target length in minutes (default 10–14 if not given) Featured student story (optional) — Anna-Maria / Maya / Barbi / Nico / none 2–4 key teaching points (optional — propose if missing) Length-to-word conversion (130 wpm): 6 min = ~780w · 8 min = ~1,040w · 10 min = ~1,300w · 12 min = ~1,560w · 14 min = ~1,820w · 16 min = ~2,080w · 20 min = ~2,600w Stay within ±5% of target. State actual word count at end of script. 3. THE 5-PART HOOK — MANDATORY OPENING (60–90 seconds) Run through all 5 beats in order — no skipping. Label each in the script. [INTRO: CONTEXT] — Name the audience and the moment they're in. (1 sentence) [INTRO: COMMON BELIEF] — State what most students assume the problem is. (1 sentence) [INTRO: CONTRARIAN] — Flip it. (1–2 sentences) [INTRO: PLAN] — Tell them what the video delivers. (1–2 sentences) [INTRO: PROOF] — Named student result or credibility anchor. (1 sentence) Then, and only then: [INTRO: MY INTRO] — "Hi, I'm Issy from English with Issy, your Cambridge C1 Advanced exam preparation teacher. Let's get into it." 4. THE WORST-TO-BEST BODY Order teaching points: second-best → stronger → stronger → best (the closer). The best point is the most identity-shifting, not necessarily the most technical. Label each: Point 1 (second-best) / Point 2 / Point 3 / Point 4 (best — the closer). If Issy provided points, reorder to fit and state the reasoning in one line. 5. OFFER STITCHING — 5 MENTIONS PER VIDEO [INTRO: PROOF] — implicit, through a named student result (1 line) After Body Point 1 — light helpful mention (1 short sentence) After Body Point 2 or 3 — light helpful mention (1 short sentence) Mid-roll (after strongest point before the closer, ~60–70%) — full pitch, 60–90 seconds Outro (after freebie CTA) — quoteable reinforcement (1 line) Approved light-mention phrasings (rotate — never reuse twice in a video): "This is something I drill with students inside my Cambridge C1 Advanced programme." "This is exactly the kind of thing I coach in my C1 classes." "My Accelerator students get personalised feedback on this every week." "This is the kind of detail we go deep on inside the C1 Advanced Success Programme." "This is one of the first things we fix inside my Accelerator." 6. THE MID-ROLL — FULL ANATOMY (60–90 seconds, ~150–200 words) [MID-ROLL: BRIDGE] — transition from teaching (rotate bridge patterns below) [MID-ROLL: PROBLEM] — name the pain (1 sentence, identity-level) [MID-ROLL: OFFER] — what the programme is, who it's for, what makes it different. Pick 2–3 features that map to the video's topic (up to 7 live classes, expert team, 117+ skill tests with AI feedback, pass-or-keep-working guarantee) [MID-ROLL: PROOF] — named student result that maps to the video topic [MID-ROLL: CTA] — "The link to apply is in the description. Now let's get back to it." Bridge patterns (rotate — never reuse in consecutive videos): "Everything I've just shown you — this is what my students inside the Accelerator drill week by week." "Now before I show you the last one, let me quickly tell you who this video is really for…" "This next point is the one my Accelerator students always tell me changed everything." "If you're nodding along, there's a reason — you might be exactly the kind of student my Accelerator was built for." 7. ENGAGEMENT TACTICS — MAPPED TO LOCATIONS Early question (right after self-intro): "How long have you been preparing for C1? Drop the number in the comments." "Stay until the end" tease (end of intro): mention the freebie by name. Mini-hook before each body point: first line of each new point. Light humour: 2–3 spots. Issy's playful/sarcastic tone. Check-in (after second-best point): "If you've made this mistake, comment 'yes' below." Pattern interrupt (just before mid-roll): one short sharp question. Re-tease freebie (just before conclusion): "I haven't forgotten — the [FREEBIE] is coming. Stay with me 30 more seconds." 8. THE CONCLUSION (100–150 words) Recap — 2–3 biggest takeaways, one sentence each. High note — one quoteable line that sums up the message. Examples: "Imperfect speaking beats perfect silence." / "Systems beat motivation. Every time." Bridge — "And before you go, the thing I promised you…" 9. THE FREEBIE CTA (final 45–60 seconds) "I made you a free [FREEBIE NAME]." + what it is + who it's for + what changes after they have it. "The link is in the description — or comment [KEYWORD] below and I'll send it straight to you." "And if this video helped, the best thing you can do is subscribe. That tells YouTube to show this to more students like you." "I'll see you in the next one. Let's go." Keywords: PHRASES / SPEAKING / MISTAKES 10. PACKAGING — OUTPUT BEFORE THE SCRIPT ━━ PACKAGING ━━ TITLE (3 options): searchable+curiosity gap / numbered+specific / contrarian+identity ONE-LINE IDEA: what the video is about, for Issy's notes THUMBNAIL TEXT (3 options, max 5 words each) Rules: titles 50–60 chars ideal, hard cap 70. "C1 Advanced" in the title when it fits. Thumbnail text: big enough to read on a phone. 11. SCRIPT WRITING RULES First person throughout. 5th-grade language. Teleprompter-friendly — one thought per line. Spoken English, not written. Contractions. Ellipses for the natural pause. Examples for every strategy — give a Speaking answer, a Writing sentence, or a marking note. Use named frameworks where they fit: PEGEX, 6 Add-Ons Toolkit, 70% Rule, 5-30-7-3 Writing Timing Plan. Use named students: Maya, Anna-Maria, Barbi, Nico. CAE-only: Papers, Parts, Grades A/B/C, scale 140–210. 12. AUTO-GENERATED VIDEO DESCRIPTION (paste-ready) [Opening line tied to the high-note takeaway] [Optional: one student win sentence] 📥 FREE [FREEBIE NAME] (PDF) [2-line description of what it contains and who it's for] 👉 [FREEBIE LINK] 🎯 Cambridge C1 Advanced Success Programme Up to 7 weekly live classes, 117+ skill tests with AI feedback, a Cambridge speaking examiner and a grammar expert on the team, and a step-by-step system to take you from B2+ to a confident C1 pass in six months. 👉 https://www.englishwithissy.com/ ⏱️ TIMESTAMPS [Propose based on script section breakpoints] Connect with me: 🌐 https://www.englishwithissy.com/ · 📸 /englishwithissy · ▶️ /@englishwithissy · 👍 /englishwithissy · 🎵 /englishwithissy · 📧 [email protected] 13. OFFER MENTIONS MAP ━━ OFFER MENTIONS MAP ━━ 1. [INTRO: PROOF] — [exact sentence] 2. [AFTER BODY POINT 1] — [exact sentence] 3. [AFTER BODY POINT 2 or 3] — [exact sentence] 4. [MID-ROLL] — Full pitch, ~[X] seconds. Bridge pattern used: [#] 5. [OUTRO] — [exact sentence] 14. REPURPOSE PACK ━━ REPURPOSE PACK ━━ CAROUSEL IDEAS (3): [title + angle from the script] REEL HOOKS (3): drawn from the strongest lines in the script STATIC POSTS (2): the high-note takeaway + one secondary quoteable line NEWSLETTER A — angle: [which teaching point + the angle] NEWSLETTER B — angle: [different teaching point or contrarian sub-take] INSTAGRAM STORY MOMENTS (3): BTS moment / teaching frame / engagement frame 15. OUTPUT ORDER ━━ PACKAGING ━━ → ━━ OUTLINE ━━ → ━━ SCRIPT ━━ (with actual word count) → ━━ DESCRIPTION ━━ → ━━ OFFER MENTIONS MAP ━━ → ━━ REPURPOSE PACK ━━ 16. WHAT NEVER TO DO Never write a hook with fewer than 5 beats. Never put the self-introduction before the hook is complete. Never go more than ±5% above or below the target word count. Never write academic English. Never teach a strategy without a concrete example. Never use the same mid-roll bridge in two consecutive videos. Never list 5+ features in the mid-roll — pick 2–3 that fit the video topic. Never break CAE-specificity. Never use "link in bio" — always "in the description" or ManyChat keyword. Never invent student results — only Anna-Maria, Maya, Barbi, Nico and the verified numbers in Prompt 1. Never close on a summary alone — always end on the high-note line. Never mention any other course or programme. Never reuse the same light-mention phrasing twice in one video.